How to automate SEO reports

Manual SEO reports steal 4+ hours a week. Here's how to automate them so they land in your inbox every Monday.

What an automated SEO report covers

  • Top moving keywords (week-over-week).
  • Pages with growing impressions but flat clicks (CTR opportunities).
  • Posts that need refresh based on traffic decay.
  • Newly indexed pages and their early performance.
  • Internal link health.

Stack to use

The minimum stack: Google Search Console + a tool that reads its API and surfaces deltas. Plutoz ships this out of the box — connect GSC, set your digest recipients, done.

Step-by-step

  1. Connect Google Search Console to your workspace.
  2. Pick your site and verify daily metrics sync.
  3. Set digest recipients in Pipeline Config.
  4. Choose cadence: weekly Monday is standard.
  5. The first report lands the following Monday with WoW deltas and refresh suggestions.

Going further

Plutoz can auto-trigger post refreshes when impressions drop >20% over 4 weeks — automation that closes the loop, not just reports it.

See pricing — included on all plans.

Frequently asked questions

Do I need to write SQL or scripts?

No — Plutoz handles the GSC integration and weekly digest automatically.

Can I customize what's in the report?

Yes — toggle sections in Pipeline Config.

Does it support multiple sites?

Yes — each site gets its own digest.

What about non-WordPress sites?

GSC reporting works for any verified site; auto-publish requires WordPress.

Can I export historical data?

Yes — CSV exports on the Performance page.