Schema markup for SaaS sites
Schema markup helps Google understand your pages and unlocks rich results. Here's what every SaaS site should have.
Must-have schemas
- Organization — sitewide, in your root layout.
- SoftwareApplication — homepage and product pages.
- FAQPage — every page with a real FAQ.
- Article / BlogPosting — every blog post.
- BreadcrumbList — every nested page.
- Product / Offer — pricing page.
Nice-to-have
- Review aggregate (with real reviews).
- HowTo for tutorial content.
- VideoObject for embedded demos.
Common mistakes
- Fake reviews — Google detects and penalizes.
- FAQ schema for content not visible to users.
- SoftwareApplication missing offers or aggregateRating.
- Mismatched schema types (e.g. Article without datePublished).
Validation
Always validate with Google's Rich Results Test before publishing. Plutoz includes a schema generator and validator inside the admin.
How Plutoz handles this
Every blog post Plutoz publishes ships with Article, BreadcrumbList, and FAQPage schema automatically. Start free to see it on your next post.
Frequently asked questions
Does schema actually move rankings?
Indirectly — it doesn't boost ranking but it unlocks rich snippets which boost CTR.
JSON-LD or microdata?
JSON-LD — Google's preferred format and easier to maintain.
Can I have multiple schema types per page?
Yes — Article + FAQPage + BreadcrumbList is common and recommended.
Will Plutoz add schema to existing posts?
Yes — refresh runs add missing schema.
How to test?
Use Google's Rich Results Test and Plutoz's built-in validator.